Greenville Drive LLC
  • Greenville, SC, USA
  • Salary and Annual Bonus Opportunity
  • Full Time

Health, Dental, Vision, and Life Insurance; 401k; PTO; Gym Membership; Discount Programs; Other

Greenville Drive Organization Overview

The Greenville Drive, founded in 2006, is the Minor League Baseball High-A affiliate of the Boston Red Sox, a relationship that has been in place since 2005. Before the team relocated to Greenville, the team played in Columbia, SC as the Capital City Bombers. The Drive play at Fluor Field in Downtown Greenville - a mini replica of iconic Fenway Park - complete with its own "Green Monster" and manual scoreboard in left field.

In its inaugural season in 2006, the Drive received Ballpark of the Year recognition, beating out all other newly constructed stadiums across minor league and professional sports. In 2008, the Drive's stadium was officially renamed "Fluor Field" after the Drive announced a naming rights agreement with Fluor Corporation - a global leader in engineering & construction. Each year Fluor Field hosts 66 Greenville Drive baseball games and 30-35 amateur baseball games. In addition to and of equal importance, under the year-round West End Events brand, Fluor Field hosts the community's highest profile events including Artisphere, Euphoria, Upstate Veterans' Salute Concert, Kringle Holiday Village, and many others. The Drive's contributions to Minor League Baseball and, more specifically, the Greenville community, were recognized by being awarded the John H. Johnson Award in November 2017. This award, given to only one Minor League Baseball team each year, is considered the highest organizational achievement in Minor League Baseball, and is based on community commitment, operational excellence, and overall franchise stability.

For over 18 years, Greenville Drive has created a highly visible and widely embraced community engagement platform at Fluor Field, reaching over 1 million ballpark guests and digital followers across the Upstate of South Carolina each year. This broad-reaching platform provides the Drive the opportunity to position itself as a community entity that businesses and community organizations alike can utilize to achieve critical tangible & intangible results. Collaborating closely with the leading corporations, associations, and community-based organizations that shape the quality of life in the Upstate, the Drive have formed strategic partnerships that positively impact a variety of critical initiatives. From Education to Entrepreneurism, from Youth Leadership to Healthy Living, and from Regionalism to Workforce Development, the Drive have creatively and continuously leveraged its community engagement platform that is Fluor Field to positively impact these and other key quality of life community drivers.

Position Summary & Overview: Director of Entertainment & Fan Engagement

The Greenville Drive entertainment and fan engagement function is a critical aspect of the Drive's business, growing in importance each and every year. Greenville Drive is positioned for success with a strong history of brand success and a willingness to invest in people, technology, and infrastructure. As the leader of the Drive's fan engagement and entertainment function, this individual will be responsible for managing, executing, and enhancing all aspects of the Drive's entertainment offerings on Drive gamedays and special non-baseball events hosted at Fluor Field. This individual will work closely with the Drive's General Manager and Vice President of Partnerships & Fan Experience to develop and execute against a year-round calendar of entertainment and fan engagement offerings. The Drive's goal is to provide relevant, fresh, and family-friendly entertainment options on a year-round basis at Drive baseball games, amateur baseball games, and West End Events hosted at Fluor Field.

The following categories & descriptions outline the responsibilities & expectations of the Drive's Director of Entertainment and Fan Engagement:

  1. Strategic Entertainment / Fan Engagement Planning & Execution
    • Develop, oversee, and manage a year-round planning calendar designed to provide relevant and fresh family-friendly entertainment options for our fans & customers during Drive games, amateur baseball games, and large-scale West End Events hosted at Fluor Field. Research other first-class MiLB and MLB organizations' best practices and relevant theme nights/national acts to help formulate the Drive's calendar each season.
    • The annual planning calendar should be developed and organized prior to the start of each season and should align with specific themes already set for certain games, as well as help drive sales of single game tickets to the public. Furthermore, this individual shall collaborate with the Director of Media & Creative Services and the Director of Video Production to ensure all social media channels, our website, and e-blasts are promoting upcoming events in a timely manner.
    • This individual will be responsible for researching, scheduling, and managing all national acts that visit Fluor Field, all firework shows, Ballpark Bash entertainment options, District 356 entertainment options, etc.
    • Working alongside the General Manager and the VP of Partnerships and Fan Experience, this individual will be responsible for leading monthly meetings to ensure the organization is aligned, knowledgeable, and informed about all promotional activities and entertainment options (i.e., ticket sales team, West End Events team, creative services, merchandise, food & beverage etc.)
  2. Staff Leadership & Talent Management
    • This individual will be responsible for hiring, training, and developing our production staff on gamedays and event days. As we strive to provide a high-quality and affordable entertainment option, this individual will be responsible for recruiting talented individuals to work the control/production room, man cameras around the stadium, play music during games/events, etc. For most baseball games and major events held at Fluor Field, approximately 15 employees will report to this position in an hourly gameday/event day capacity.
    • Recruiting, training, and scheduling an engaging and enthusiastic entertainment team will be a key element of this position. The entertainment team includes, but is not limited to, Reedy (the Drive's mascot), PA announcers, emcees, promotion team members, etc. The goal of these team members is to provide as much fan engagement as possible so that the fan experience remains first-class.
    • The Director of Entertainment & Fan Engagement will be tasked with leading daily and weekly full staff meetings to review all pertinent details of upcoming Drive games, amateur baseball games, and West End Events. The goal of these meetings is to ensure that all full-time front office staff are engaged and aware of the major details surrounding events held at Fluor Field.
  3. Audio/Visual Equipment Resource
    • This individual will be tasked with learning and mastering all of Fluor Field's current audio and visual capabilities including, but not limited to, the DriveVision Board, in-house TV feed/broadcast, MiLBTV broadcasting systems, ballpark TVs and speaker systems, ballpark presentation capabilities, etc.
    • In conjunction with our outsourced audio/visual partner, this individual will be responsible for assessing the current state of our equipment on an annual basis and making recommendations and suggestions on what should be considered for a capital improvement/upgrade.
    • Acting as a shared resource for all departments across the organization, the Director of Entertainment and Fan Engagement shall proactively test and confirm all necessary audio and visual equipment is working properly prior to all baseball games and West End Events hosted at Fluor Field.
  4. West End Events Integration: Year-Round Special Event Platform
    • Work alongside the Vice President of Sales and the Director of West End Events to provide planning and execution assistance for large-scale community-based events hosted at Fluor Field.
    • Assist with staffing needs for West End Events as determined and requested by the Vice President of Sales and the Director of West End Events.
    • Provide technical support, training, and guidance as it relates to audio and visual needs for events hosted at Fluor Field, especially internally planned and executed events.

Job Qualifications

  • 4-year college degree from an accredited college or university
  • 3+ years of experience in event execution and/or large-scale entertainment/event planning
  • Must be comfortable with technology and able to learn the audio/visual capabilities of Fluor Field in a quick and efficient manner
  • Be a team-leader with the ability to manage relationships with internal and external partners
  • Must be flexible and able to adjust within a fast-paced work environment with shifting deadlines and schedules.
  • Must be a multi-tasker with a strong work-ethic
  • Excellent written and verbal communication skills
  • Ability to work independently with strong prioritizing, organization and time management skills
  • Be a creative thinker and a problem solver - someone who can bring innovative ideas to grow the brand and the business and be capable of executing those ideas
  • Ability to work flexible hours, including weekends and nights during Greenville Drive home games, amateur baseball games, and West End Events hosted at Fluor Field
Greenville Drive LLC
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